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Home » Bakkt Sheds Loyalty Division as It Doubles Down on Crypto
Crypto & Web3

Bakkt Sheds Loyalty Division as It Doubles Down on Crypto

EditorBy EditorJuly 30, 2025No Comments3 Mins Read
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In brief Bakkt is selling the unit to Project Labrador as part of its shift toward becoming a pure-play crypto platform. The loyalty business only generated roughly $10 million in Q2 revenue, compared to more than $568 million from its crypto services. Analysts told Decrypt the pivot sharpens focus but won’t easily close the gap...

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